The GTM School

20 hands-on sessions. Free. In person, in Bangalore.

The complete go-to-market playbook for builders who are done guessing and ready to sell.

Every session ends with something you ship: a written ICP, a live landing page, a working agent.

28 August to 3 October

Save your seat

In-person only. Limited seats per session.

Vidhana Soudha, Bangalore

The GTM School

Bangalore · for builders

Hey builder,

You've built the thing. Now let's figure out how to get people to care.

Come learn GTM the way it actually happens — through real conversations, sharp feedback, chai, and a few things that might not work the first time.

Bring your product. We'll bring the room.

Save a seat. We'll save you a chair.

Expect candid talks from operators who've been in the trenches, live teardown of real GTM motions, and practical frameworks you can steal (ethically). Ask your toughest questions. Share what you're stuck on. Leave with clarity, not just inspiration.

Whether you're pre-launch or post-PMF, this is a space to learn, build, and grow — together.

With love,

Team AILC & WIPM

AI Learn CircleWomen in Product Marketing

Partners and supported by

Vedantu
Paytm
Flo 101
Cashfree
Leap Scholar
Bhive
Quash

Every channel your buyers actually live on.

LinkedIn, Reddit, Product Hunt, AI search. Walk in with a hunch, walk out with a playbook.

LinkedIn
Slack
Reddit
Notion
HubSpot
Google
Instagram
Claude
Product Hunt
YouTube
TikTok
WhatsApp
X
Gmail
Canva
Asana

The curriculum, in four parts

1. Foundation

Work out who actually buys, why you and not the alternative, and what to say to them. Leave with a written ICP, a positioning statement and 20 named accounts.

2. Revenue and Conversion

The unscalable things that produce your first paying customers. Leave with a 30-day pipeline plan, a content system you can run in 20 minutes a day, and a landing page.

3. Cracking the Channel

Find the two or three places your buyers already are, and learn the playbook for each. Reddit, Product Hunt, AI search, short-form, community.

4. Buying Demand

Spend your first ad budget without burning it. Leave with a two-channel test plan, creative angles, and kill criteria written down before you spend a rupee.

Events to build, grow
and scale your GTM.

Curated sessions, workshops and conversationswith operators and experts.

  • Who Actually Buys: Locking Your ICP
  • Story That Sells: Narrative and Messaging
  • Reddit and Forums: Winning Where Buyers Ask
  • Product Hunt and the Launch Playbook
  • Geography-Wise GTM: India to US, EU and Middle East
  • GTM With AI Agents: Build One Live
Explore events →

Built for the way
builders sell.

If this sounds like you, you are in the right place.

Pre-seed builders
Solo builders
First GTM hire
Pre-revenue
First 10 customers
Series A prep
B2B builders
D2C builders
Dev tools
Lalbagh Glass House at sunset — illustrated Bangalore landmark

4 questions that might
be useful for you

Quick way to understand your immediate needs

01

Can I attend select sessions?

Yes. Each session is standalone with its own deliverable. Come to one or all 20 — attending in order gives the most value.

02

Is this really free?

Yes. No ticket price. No hidden upsell. Real GTM education for builders — not only the ones who can afford expensive cohorts.

03

What if I miss a session?

No recordings in Season 1. Sessions are independent, so missing one does not break the flow — just pick up at the next one.

04

Can I attend remotely?

In-person only. All sessions happen at venues across Bangalore. No remote option in Season 1.